The trend of luxury brands entering the Austin retail market has remained prominent throughout the years, with Dior expected to be the next big name setting its sights on the city. According to a recent Texas Department of Licensing and Regulation filing, Christian Dior Couture is seeking to place Austin roots at a 6,300-square-foot store located at The Domain. Construction on this development project is expected to cost $6.8 million and is set to be completed at the end of December 2023.

The Desire Of Austin

With a Dior development on the horizon for Austin, you may be curious why this continued influx of luxury brands is seeking out our lovely city. 

The appeal of Austin lies primarily in its demographics, a.k.a, YOU! While the city has an already enticing retail market, luxury brick-and-mortar shops are skyrocketing across Texas and the other Sun Belt States. As more and more high-income individuals left cities with an intensely high cost of living, like New York, Los Angeles, and San Francisco, Austin and its surrounding suburbia became an appealing destination to relocate to. 

Luxury brands saw this increase in Austin’s population and immediately jumped on the opportunity to provide malls, outdoor shopping stores, and other brick-and-mortar locations to meet new demand for luxury shopping. 

Keep an eye out for more luxury developments in Austin as more high-income households relocate and drive up the demand for these brands to find a permanent place in the city.

Learn more about the luxury market in Austin by checking out my blog or contacting me at tmcneil@kw.com with any questions. If you’re curious why Austin is the best place to live and invest in real estate, check out this relocation guide to my favorite city!

A long-standing project that’s been in our minds since 2020, the Brodie Oaks project in South Austin has stumbled upon recent developments that have raised some questions about its progress with the community. Let’s take a look at what we know about this unique project.

First introduced to the city in 2020 at a city council meeting, the Brodie Oaks shopping center transformation has boded well for the city, despite concerns raised by neighboring residents. 

Until recently, the project has been greenlit by the City Council. However, in the February 9th meeting, council members voted to postpone action on the development’s rezoning request that would clear the way for the mixed-use urban center.

The project, headed by Barshop & Oles Company, would reignite the area with its redevelopment of the original 1980s shopping center. Plans show a transformation into 1.26 million square feet of office units, 13.7 acres of open space, 140,000 square feet of ground available for retail shops, restaurants, and even a potential grocery store, as well as multiple towers across the 37.6-acre development.

And while this delay is daunting to some, it does not seem to be hindering the project’s timeline and development. Development partners and the city council have agreed that the language of this request is an essential aspect of the approval process, one aspect that requires more attention before moving forward with the Brodie Oaks approval.

Keep in mind that this is not a rejection of Brodie Oak’s proposal, simply a postponement that will provide the developers with ample time to create a formal written agreement for review with the city.

Stay up to date with the Brodie Oaks development by following my blog or reaching out to me at tmcneil@kw.com with any questions! If you’d like to learn more about Austin and what amazing things it has to offer, take a look at why we recommend investing in this incredible city.