The trend of luxury brands entering the Austin retail market has remained prominent throughout the years, with Dior expected to be the next big name setting its sights on the city. According to a recent Texas Department of Licensing and Regulation filing, Christian Dior Couture is seeking to place Austin roots at a 6,300-square-foot store located at The Domain. Construction on this development project is expected to cost $6.8 million and is set to be completed at the end of December 2023.

The Desire Of Austin

With a Dior development on the horizon for Austin, you may be curious why this continued influx of luxury brands is seeking out our lovely city. 

The appeal of Austin lies primarily in its demographics, a.k.a, YOU! While the city has an already enticing retail market, luxury brick-and-mortar shops are skyrocketing across Texas and the other Sun Belt States. As more and more high-income individuals left cities with an intensely high cost of living, like New York, Los Angeles, and San Francisco, Austin and its surrounding suburbia became an appealing destination to relocate to. 

Luxury brands saw this increase in Austin’s population and immediately jumped on the opportunity to provide malls, outdoor shopping stores, and other brick-and-mortar locations to meet new demand for luxury shopping. 

Keep an eye out for more luxury developments in Austin as more high-income households relocate and drive up the demand for these brands to find a permanent place in the city.

Learn more about the luxury market in Austin by checking out my blog or contacting me at tmcneil@kw.com with any questions. If you’re curious why Austin is the best place to live and invest in real estate, check out this relocation guide to my favorite city!